Preparing your SMEs to help with content creation
A handy checklist for busy B2B tech marketers
Great B2B technology companies brim with original thinkers, industry experts, and technical pioneers. If you can tap into their knowledge, you can create outstanding B2B marketing content.
01 Onboarding your ideal SME
02 Preparing for the interview
03 When the copy’s ready for review
04 When the copy's published and performing
We hope you find this checklist useful.
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But how do you identify and enthuse the right subject matter expert (SME) for each content piece or campaign? How do you make the most of their valuable time? And how do you keep the feedback and sign-offs flowing?
