04 When the copy's published and performing
When you’ve found a great SME, and they’ve helped you produce a great piece of content, of course you’ll want to work with them again.
Prime them for your future projects by remembering to:
Share the final version of your content in all its glory
Loop them in on positive feedback from colleagues, customers, and industry influencers
Let them know when it helps win a valuable lead or sales meeting
When the same writer and SME work together regularly, knowledge and trust should accumulate on both sides – and you should find you can produce even better content, even more efficiently.
