Marketing has a delivery problem
Whether you’re a copywriter, marketing strategist, or execution expert, we’re all working towards the same goals.
We understand what our audiences want, and we’re great at coming up with creative campaigns and ideas to excite and engage them, and ultimately convert them into customers.
But when it comes to getting those campaigns in front of the right people in the right places at the right time, we’re still held back by a handful of incredibly frustrating and persistent barriers.
Constant iterations, localisation tweaks, stakeholder disagreements, and more all come together to delay approval and push your target launch dates out by weeks, or even months.
When money’s tight, budget holders need to be convinced your campaigns will deliver ROI, which once again consumes a huge amount of time and delays delivery.
With more customers to reach across a wider range of channels than ever, some campaigns can be incredibly complex – and take a long time to build.
There's a good reason why those barriers are so ubiquitous. They're very difficult to tackle. At least, they are with our current ways of working.
But the good news is that they're all challenges others have overcome. The same problems have been faced in software delivery. And our colleagues in development have come up with some creative solutions that all marketers can learn from.
Limited budgets
Long approval cycles
Campaign complexity
