The fightback starts here...

How to use these results

You have the evidence. It's time to use it.For starters, let's stop blaming marketers for bad content.Despite what the content marketing blogs may tell you, B2B marketers know their audience is human. They clearly want to put the customer first. They have plenty of ideas. They're brave.What they lack is the support from their organisations to execute that content. And that lack of support has a business cost.Our findings show that every barrier to B2B content comes at a cost. And often, that cost is impaired business results.We've always known this anecdotally, and because it's common sense. But now, this survey provides the beginnings of some evidence.

We should be shouting these results from the rooftops. Because if we know that marketers aren't delighted with the work that they're doing, the question then becomes, "why?"

Because the answer is that next chart: what's getting in the way, and I can attest to that being the reality for most marketers.

Maureen Blandford, VP of Marketing, Community Brands

We hope this evidence will help you to change the conversation. We hope you can use these numbers with your stakeholders, as well as in refuting lazy criticism of marketers online. And we hope you'll write blogs of your own.

Heartfelt thanks...

Huge thanks to our expert commentators, Maureen, Doug, Shaema and Mat, for your time and insights.

Thanks also to everyone who took the time to complete and share the survey.

And thanks to you, for taking the time to read this. We hope you find it helpful.

From small beginnings...
We don't pretend this report will instantly convince all your stakeholders. But it's a start. If we can help you to create even one piece of content to be proud of, that's a win.And if you ever need someone to write that content for you? You know where to find us.Thank you, and good luck.